core logo
PriceWaterhouseCoopers Techmap
Back in 1997, PriceWaterhouseCoopers worked with Core Associates to develop a reference map that would help spearhead their technology sector practice. Intended to communicate the genealogy of British Columbia’s hi-tech industry, the project’s first challenge was envisioning a way to map out the interrelation of over 400 hi-tech companies over the time span of a century.

The resulting map worked on many levels, categorizing each company by date and focus and identifying the relationships and origins of each company as well as subsequent spin-offs. The resulting project was titled “The TechMap” by Core Associates and became a touchstone piece for PriceWaterhouseCoopers across Canada.

Six years later Core Associates came together with PriceWaterhouseCoopers to produce the updated TechMap. The latest TechMap features over twice as many hi-tech companies and institutions and continues a legacy as the definitive visual reference for Canada’s key Tech regions.
investor communication       web development       brand identities       marketing communication