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Vance International Marketing Materials
The landscape for corporate investigation and security services has changed rapidly and dramatically in a few short years. To address that change as well as reflect changes in its offerings, Vance International, a global investigation and security firm based in Washington DC, recognized the need to rethink, reorganize and repackage more than 20 years of experience and over 80 service offerings. Core helped to develop a brand and corporate communication model that reflected the needs of Vance’s external market as well as those of its internal processes and systems that govern over 3700 employees.

The rebrand began with the corporate logo identity that needed to retain the strength of its legacy while solidifying a broader positioning. The resulting brand treatment was cast over every element and device used by Vance to communicate to its markets in North and South America, Europe, and the Middle East. The end effect has strategically placed Vance in an advantageous position to successfully address and engage the needs of its audience.
investor communication       web development       brand identities       marketing communication