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GIFT Software Brochure
General Insurance, Future Technology was the corporate name Core Associates had to work with when approached to help position this revolutionary enterprise application for the Insurance Industry. The name provided the acronym GIFT, which Core used as the basis for positioning the offering. The statement “This is the Future. This is our GIFT”, summarized the substantial return on investment that the product offered at arguably the most critical time in the insurance industry’s history.

The corporate brochure sets up the client’s understanding of the acute challenges faced by the industry and then addresses its comprehensive and straightforward solution. The branded treatment of the information also provides a distinct point of differentiation for the company in an industry governed by conservatism and hampered by mostly forgettable communication efforts. The corporate brochure has been instrumental in opening doors and dialogue with key prospects in the industry.

Project collateral: identity, stationery system, corporate brochure, website
investor communication       web development       brand identities       marketing communication