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Ascenta Capital Logo Identity
Ascenta is an ambitious and innovative investor relations firm. Core developed their logo ID to describe their attitude as well as their unique name. A bright orange arrow curved upward visually describes the name Ascenta, whose root is found in the word ascent, and is intended to convey upward movement and success. The bold font, projects a confident attitude but the applied kerning helps moderate the heaviness in the typeface.
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