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ARO Environmental Logo Identity
Since 1979, ARO Environmental has been pioneering the science of environmental measurement, assessment and remediation. They’ve delivered solutions for almost every type of contaminated site situation. Core was brought in to help position, name and brand the company’s new direction. Arriving at the name ARO which originates from the Latin word for “Cultivate” the logo ID emphasized the letter “O” as an indication of the company’s holistic and global focus.
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