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MC Freight Logo Identity
After over two decades in the freight brokerage business in the Lower Mainland, MC Freight Systems was looking for a complete image overhaul. Over the years, the company had gained a strong market share by offering a niche service to smaller retailers, consolidating less than full loads from different customers at the same discounted rates as big box stores. They asked Core Associates to take on the task and the result is a bold new logo and corporate positioning, an eye-catching graphic look and a host of marketing materials, including a revamped website.

The logo ID uses a simple square design grid and three colours, red, grey and white to create a solid corporate look that echoes cargo containers and truck beds. The positioning arrived at was “Your way ahead.” The double meaning works nicely to underscore the future benefits for the shipper as well as emphasize the cost savings; customers are way ahead when they use MC Freight.

As well as corporate stationery and marketing materials such as brochures, trade ads and rate cards, the new look was applied throughout the company ís website,
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