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Applied Power Technology Logo Identity
Applied Power Technology is revolutionizing how heady-duty, purpose-specific service vehicles and platforms generate their power and execute their work. By integrating electric power, innovative components and programmable control systems, APTís highly efficient platforms and vehicles for oil and gas, forestry, marine and emergency services are proving to be vastly superior in terms of safety and reliability than conventional equipment. The logo ID conveys that innovation with the use of a brightly coloured oblong shape, encompassing the wordmark. A bar stretching from the top of the ďAĒ and outward to the right, is also intended to abstractly resemble an extended arm (i.e. crane) present on most APT vehicles.
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