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Autopresto Logo Identity
The .com era brought about many new and adventurous business models along with business names that would have been laughable only a few years earlier when billions of dollars weren’t attached to them. Autopresto was birthed in the midst of all that with the then outlandish notion of selling cars over the internet.

To balance both the whimsical name and the company’s heady ambition, Core developed an ID system that was rather staid for its peer environment, to reflect Autopresto’s commitment to its vision and success. The logo ID was well received; Autopresto unfortunately was not.
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