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Pacific GeoInfo Logo Identity
Pacific GeoInfo is involved in the Geomatics industry. The service they provide plays a vital role in helping companies and governments make crucial decisions regarding land use, environmental monitoring and disaster planning. Their ability to provide accurate geographic data is critical to the clients they work with.

To reflect that, Core Associates developed a brand ID that utilized an icon made up of points on a globe. Two of the points were drawn out to emphasize Pacific GeoInfo’s ability to select and draw out highly detailed and accurate geographical data. The typeface used is a serif font to represent the company’s conservative approach to compiling and providing accurate information. The use of lowercase type however represents the company’s progressive attitude toward adopting new technologies.
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